My Story

Who am I?

My story…

Hey guys, welcome to my story… I’m the founder and CEO of the Improve Your Future Group. Over the past 4 years the IYF group have been working towards their long term goal of changing the way we learn online. Our first platform, IYF Trading LTD (www.iyftrading.com) launched in early 2018 and has since recorded over half a million in revenue. We have since expanded, and we are currently working on further educational platforms to expand the Improve Your Future brand now our platforms, foundations and technologies have been fully developed.

Anyway, back to me. I was born in Kent in the year 1998 making me 21 years old. I have spent the majority of my life based in Kent, however since turning 18 my life has been full of different experiences! Let me start from the beginning of my business journey.

I established my first sole trader business “Help’in’hand” when I was just 12 years old, crazy right! Entrepreneurial passion was passed down to me, I come from a family of successful entrepreneurs, so I was taught how to make money from a very young age! Essentially, Help’in’hand was a handyman service. I knocked up a nice leaflet, outlining that i’ll do any odd jobs around the house to earn some cash to put towards my University degree and my target market was clear, the RICH neighbourhood! Within the space of 6 months, I completed a little over 20 jobs and brought in £900, a lot of money for a 12 year old! So, I decided to expand, the demand for my service was high… I started to send my friends to jobs instead of myself and then I’d take a 50% cut!  But everything great comes to an end, demand fell and the service was stopped with £1,750 profit in my young child savers account. I was now 14 and was ready for my next venture, it was decided, SnakeSnacks. Every Sunday, my Father and I would take a trip to the wholesalers where I would stock up on sweets, cans of drink, chocolate and all other types of preferred school snacks. I felt on cloud 9, I was running out of stock every week and making £200+ profit every week. Unfortunately, this time I was pushed out of the market by my schools policy of no selling on school grounds, but I cashed in £2,100 within 4 months and it was time to focus on my GCSE’s.

In was the summer of 2017 and I was embarking on my first year University exams, the partying had stopped and my days consisted of studying in the Pilkington Library. Now my mind was focused again, I got back into daily financial news and spotted some amazing trading opportunities. My next step most would consider stupid, but I was a man with a goal to achieve. I invested IYF’s revenue to date into a trading account and caught a wonderful long term buy position on cable generating £16,000 over the examination period, at this point all of the questions began, ‘why am I at University?’. Summer of first year was here and I worked on the big idea of creating a safe place for individuals to learn, communicate and become knowledgeable forex traders from home, in my opinion, I saw the FX education market becoming toxic with scams & improper business practices and there was a lack of accessible, affordable education available, this was the opportunity. After creating my business plan for IYF’s new adventure, I took it to a potential investor who invested and became IYF’s first seed investor. With the capital making my dreams possible, development of the concept begun, and upon my return to second year at university, it was clear that my only desire was the work on IYF, not University. I left Loughborough on the 2nd February 2018 after completing my first semester exams with a 1st, the path was clear for the development of IYF.

I moved back to Kent, got a small desk in a rented office space and worked hard on the IYF concept leading to a soft launch on the 5th of March 2018. After all changes and adaptions had been made, we launch virally on the 5th April 2018. Unfortunately, all the seed funding had been laid out on development, I think the business had £1,500 when we virally launched. We had no marketing funnels, a very basic concept and no developed brand, now the real hard work started! During the first year since launch, we turned over £192,000 with a gross profit of £124,000. As well as strong financial performance figures, we developed over 100 5* reviews, introduced platform changing features such as the funded traders process and more importantly grew a client base of more than 3000 aspiring traders. At the same time, my efforts were recognised by the Daily Mail, Evening Standard & Metro, this was the start of Jake Lee! Since April 2019, I have set up a few new ventures under the Improve Your Future umbrella, notably; Football Trading, IYF property development & Mortgage friends. Feel free to read about these ventures at the bottom of this page.

So yes, it’s been quite a journey thus far and the future looks extremely bright. Every morning I wake up at 6am and mentally prepare for another day as a student, investing in myself and becoming the asset.

To be continued…

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